The whole of City of Houston was thrown into a shock when it was announced the local karbach brewery being taken over by the beer giant Anheuser Busch. This decision by the karbach to sell over an already flourishing business to the huge beer corporation was met with much hostility. In fact, it is getting shaded with more and more controversies. This once favorite brewery of the Houstonians has today garnered much disappointment and fury. People have taken to social media to express their disgust, which is now full of memes and spoofs.
Karbach was founded by Chuck Robertson and Ken Goodman in a warehouse on Karbach Street. For 5 years, it served as an independent Texas brewery and remained a favorite with the Houstanians. But it will now be owned by Budwieser. It has already been placed by Budweiser in its high end division alongside other craft beers like Blue Point, Goose Island, 10 Barrel, Golden Road, Elysian, Virtue Cider, Breckenridge Brewery, Four Peaks, Soiked Seltzer and Devils Backbone.
But this did not go very well with the beer enthusiasts of Houston. The local craft beer community feels betrayed and several Houston hotels have already announced the karbach beers to be pulled out from their stocks. Many joints have already started the dumping. The social media were hit by waves of criticism. The industrial professionals and locals have been slamming and defending their once beloved brewery. Kevin Floyd, the owner of hay merchant and a partner in local haunts including Underbelly, Hay Merchant, Blacksmith, and Anvil Bar & Refuge wrote on his Facebook account stating the disappointment.
According to him, the day was very sad for him. He tried hard to stay surprised, but instead he acted smart and pulled out all Karbach from the Underbelly and hay Marchent. He first thought that you better dump his stocks, but then he decided to do otherwise. He decided to celebrate karbach for once it was texas’ independent craft brewer and he decided to sell his stuff at a price as low as possible. All the drafts he sold for 1$ and cans for 1.50$. He asked the guests to take them home. They really are working hard to find every craft they can find and sell it as soon as possible.
One of the oldest independent breweries in the Texas, Saint Arnold also commented indirectly about the situation that arose due to Kevin Floyd’s act. From his comment it is very clear that, he stands out to protest against his act and he mentioned in his comment that, he wishes all the best to them and he is proud to be one of the best breweries in the Texas. He also mentioned that he along with others will also continue serving the Houston community.
This is not the first time that Budweiser has angered the masses. When the company came up with one of its Super Bowl ads, it had managed to enrage America’s entire beer community. The craft beer drinkers lashed out with remarks like “desperate” and “defensive”. Although Brian Perkins, the vice president of Budweiser’s vice president tried to make amends, mentioning that “it wasn’t meant to be an attack on the community” ,the damage was done.